The first step is to look at the website and determine whether or not I can do SEO. Websites are built in different ways and industries vary in competitiveness. Older websites and template builder websites are difficult to optimize.
I do SEO based on the need of the website. I focus on issues in order of importance. When finished I will provide a summary of changes and suggestions moving forward. It takes about a month for changes to reflect in search engines. Based on results you can decide if you want to continue SEO on a monthly basis.
I focus first on technical and structural issues, then content and usability. After the website itself is optimized (on-page SEO) then I focus on business listings, social media, and blog marketing (off-page SEO).
I provide an incremental approach to SEO. The idea is to continue based on improvement. I offer honesty and transparency with my work. My own website ranks well, my client websites rank well, and all my reviews are positive. Clients can be contacted for reference.